When a product is in the maturity stage,the company should consider ________.
A) harvesting the product
B) modifying the product, market, or marketing mix
C) divesting the product
D) liquidating the product
E) dropping the product

Question

Quizplus · Accepted Answer

When a product is in the maturity stage, the company should consider modifying the product, market, or marketing mix in order to maintain sales and profits. Harvesting or divesting the product may be considered if it is no longer profitable, but liquidating or dropping the product should only be considered if there are no other options left.

When a Product Is in the Maturity Stage,the Company Should