A company decides to sell off a number of lesser or declining brands.The management decided to ________ the products.
A) further test
B) maintain
C) drop
D) harvest
E) ignore the test market results of

Question

Quizplus · Accepted Answer

The company has decided to sell off the lesser or declining brands, which indicates that they no longer want to maintain them. Therefore, the best choice is to drop these products. A and E are incorrect options since the company has already decided to sell off the brands, so further testing and ignoring test market results are irrelevant. Option B is also incorrect since the company has already decided to sell off the brands, so maintaining them is not a logical step. Option D, ‘harvesting’ the products is a term used for milking profits from a profitable product before it declines, and is not relevant to this scenario.

A Company Decides to Sell Off a Number of Lesser