As an alternative to extensive and costly _______________ ,companies can use controlled test markets or simulated test markets.
A) business analysis
B) standard test markets
C) prototype development
D) idea generation
E) research and development

Question

Quizplus · Accepted Answer

The question is asking for an alternative to extensive and costly approaches, which means that standard test markets might not be the best option. Instead, controlled test markets or simulated test markets can be used as they are relatively more cost-effective and efficient ways to test a product or idea before launch. Option A (business analysis) is not specifically related to testing a product or idea, while options C (prototype development) and E (research and development) are necessary steps in product development but do not necessarily involve testing in a market setting. Option D (idea generation) is also not directly related to testing a product or idea.

As an Alternative to Extensive and Costly _______________ ,Companies Can