AirAsia,Carrefour,and Dell,work to become the "low-cost producers" in their industries.They make use of _________________.
A) value-based pricing
B) going-rate pricing
C) cost-based pricing
D) good value pricing
E) A and C

Question

Quizplus · Accepted Answer

AirAsia, Carrefour, and Dell aim to become low-cost producers in their industries, which means they focus on reducing their production costs to offer lower prices than their competitors. This strategy is known as cost-based pricing, which involves setting prices based on the cost of producing, distributing, and selling the product or service. By keeping their costs low, these companies can offer competitive prices while maintaining profitability. Value-based pricing, on the other hand, focuses on the perceived value of the product or service in the market, rather than the production cost. Going-rate pricing refers to setting prices based on competitors' prices, while good value pricing entails offering a product or service that provides a good balance between quality and price. Therefore, the best choice is C: cost-based pricing.

AirAsia,Carrefour,and Dell,work to Become the "Low-Cost Producers" in Their Industries