In order to form a consistent and effective integrated marketing program,price decisions should be coordinated with each of the following EXCEPT ________.
A) product design
B) distribution
C) competitors' prices
D) promotion decisions
E) marketing objectives

Question

Quizplus · Accepted Answer

While competitors' prices should be monitored and taken into consideration, they should not be directly coordinated with a company's own price decisions. Instead, price decisions should be based on factors such as product design, distribution, promotion decisions, and marketing objectives to create a cohesive and effective integrated marketing program.

In Order to Form a Consistent and Effective Integrated Marketing