In industrial markets,________ typically has the final say in setting the pricing objectives and policies of a company.
A) the sales manager
B) top management
C) the production manager
D) the finance manager
E) the sales staff

Question

Quizplus · Accepted Answer

Top management typically has the final say in setting pricing objectives and policies in industrial markets. This is because pricing decisions have a significant impact on the company's overall financial performance and strategic goals, which are ultimately determined by top management. While sales managers and sales staff may provide input and feedback on pricing strategies, the ultimate decision-making authority lies with top management. Production managers and finance managers may also provide input, but their primary focus is on optimizing production and financial operations, respectively, rather than setting pricing policies.

In Industrial Markets,________ Typically Has the Final Say in Setting