________ results when a company uses pricing methods that make it difficult for consumers to understand just what price they are really paying.
A) Comparison pricing
B) Skimming pricing
C) Price confusion
D) Predatory pricing
E) Price collusion

Question

Quizplus · Accepted Answer

Price confusion arises when a company uses complex pricing methods, discounts, and promotions to confuse customers regarding the actual price they're paying for a product or service. This can lead to the customer mistaking a high-priced product to be cheaper due to multiple discounts or getting confused due to the unclear pricing structure.

________ Results When a Company Uses Pricing Methods That Make