When Polaroid set the general price range of its cameras low and the markup on its film high,it was practicing ________.
A) market-penetration pricing
B) market-skimming pricing
C) product line pricing
D) captive product pricing
E) price bundling

Question

Quizplus · Accepted Answer

Captive product pricing involves setting a low price for the main product (camera) and a high markup on the supplies needed to operate it (film), which is what Polaroid did.

When Polaroid Set the General Price Range of Its Cameras