Question 1

When would a marketer most likely use reminder ads?

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Question 2

What are the three primary types of advertising objectives?

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Question 3

Unilever,and Burger King paid $1 to $4 million per episode to integrate their brands into the reality show,The Apprentice.This most common form of branded entertainment is product placement.

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This statement is true.

Question 4

Identify four of the major media types and identify some of the strengths and weaknesses of each type.

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Question 5

Describe public relations and three of its main functions.

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Question 6

How has clutter in television and other advertising media created an increasingly hostile advertising environment?

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Question 7

Marketing management must make four important decisions when developing an advertising program.Name and describe these four decisions.

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Question 8

What are the three characteristics advertising appeals should have?

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Question 9

When would a marketer most likely use informative ads?

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Question 10

Expensive Coca-Cola television ads primarily build and maintain the Coca-Cola brand relationship rather than informing or persuading customers to buy in the short run.Coca Cola is practicing reminder advertising.

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Question 11

Public relations specialists use several tools.Identify three of these tools and describe how they can help a company communicate with the public.

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Question 12

Participants of the reality show Survivor win a team contest and receive a gift basket of Crest toothpaste,Ivory soap,and Charmin toilet paper.P&G,the maker of these products,has just participated in advertainment.

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Question 13

In a short essay,explain why a public relations campaign can be a more cost-effective option for corporations than an advertising campaign would be.

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Question 14

Companies can improve public goodwill by contributing money and time to public service activities.

Accepted Answer

By contributing to public service activities, companies can improve their reputation and increase their positive impact on society, leading to greater public goodwill.

Question 15

When would a marketer most likely use a comparative ad?

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Question 16

Branded entertainment involves making the brand an inseparable part of some other form of entertainment.

Accepted Answer

Branded entertainment involves integrating the brand with some form of entertainment such as movies, TV shows, music videos, or video games to create a more engaging and memorable experience for the audience.

Question 17

For the sake of accountability,advertisers must evaluate two types of advertising results: the communication effects and the sales and profit effects.How are these two results measured?

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Question 18

Name and describe the four major steps in media selection.

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Question 19

The creative team must find the best way to execute an advertising message.Name and describe three of these styles of execution.

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Question 20

Describe how measuring the communication effects of an ad or advertising campaign is done.

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Quiz 15: Advertising and Public Relations

When would a marketer most likely use reminder ads?

What are the three primary types of advertising objectives?

Unilever,and Burger King paid $1 to $4 million per episode to integrate their brands into the reality show,The Apprentice.This most common form of branded entertainment is product placement.

Identify four of the major media types and identify some of the strengths and weaknesses of each type.

Describe public relations and three of its main functions.

How has clutter in television and other advertising media created an increasingly hostile advertising environment?

Marketing management must make four important decisions when developing an advertising program.Name and describe these four decisions.

What are the three characteristics advertising appeals should have?

When would a marketer most likely use informative ads?

Expensive Coca-Cola television ads primarily build and maintain the Coca-Cola brand relationship rather than informing or persuading customers to buy in the short run.Coca Cola is practicing reminder advertising.

Public relations specialists use several tools.Identify three of these tools and describe how they can help a company communicate with the public.

Participants of the reality show Survivor win a team contest and receive a gift basket of Crest toothpaste,Ivory soap,and Charmin toilet paper.P&G,the maker of these products,has just participated in advertainment.

In a short essay,explain why a public relations campaign can be a more cost-effective option for corporations than an advertising campaign would be.

Companies can improve public goodwill by contributing money and time to public service activities.

When would a marketer most likely use a comparative ad?

Branded entertainment involves making the brand an inseparable part of some other form of entertainment.

For the sake of accountability,advertisers must evaluate two types of advertising results: the communication effects and the sales and profit effects.How are these two results measured?

Name and describe the four major steps in media selection.

The creative team must find the best way to execute an advertising message.Name and describe three of these styles of execution.

Describe how measuring the communication effects of an ad or advertising campaign is done.