What are two major forms of direct-response television marketing?
A) home television response and direct-response TV advertising
B) home shopping channels and infomercials
C) home-selling and toll-free response
D) call-in response and Web-site response
E) home shopping channels and podcasts

Question

Quizplus · Accepted Answer

The two major forms of direct-response television marketing are home shopping channels (such as QVC and HSN) and infomercials. Home shopping channels allow customers to purchase products directly through their television screens, while infomercials provide a longer format to showcase a product and often include a call-to-action for viewers to place an order over the phone or online.

What Are Two Major Forms of Direct-Response Television Marketing