Direct-Response Advertisements Always Contain/use___________,making It Easier for Marketers to Gauge
Direct-response advertisements always contain/use___________,making it easier for marketers to gauge the effectiveness of their sales pitches.
A) a mailing address for comments
B) 60 or 120 seconds long TV spots
C) a hit button to record the number of viewers
D) an account number
E) pop-ups
Correct Answer:
Verified
Q17: All of the following are forms of
Q18: Today,most companies still use direct marketing as
Q19: Data about the recency,frequency,and monetary value of
Q20: Information about a customer's age,income,and family makeup
Q21: _ allows consumers to gain additional information
Q23: Firms such as Kodak and Fuji are
Q24: What are two major forms of direct-response
Q25: Most companies that create print catalogs now
Q26: Which of the following enables consumers to
Q27: _ involves using the telephone to sell
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