Strategies that strongly position the company against competitors and that give the company the strongest possible strategic advantage are ________.
A) competitor analyses
B) customer relationship strategies
C) competitive marketing strategies
D) competitive relationship strategies
E) universal strategy analyses

Question

Quizplus · Accepted Answer

Competitive marketing strategies are designed to strongly position the company against its competitors and give it the strongest possible strategic advantage. Competitor analyses may provide insight into the competition, but without the development and implementation of competitive marketing strategies, the company may not be able to effectively differentiate itself from its competitors. Customer relationship strategies and competitive relationship strategies may be important components of overall strategic planning, but they do not necessarily directly address competition in the same way that competitive marketing strategies do. Universal strategy analyses do not provide actionable plans for competing effectively in the marketplace.

Strategies That Strongly Position the Company Against Competitors and That