Analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers is known as ________.
A) customer value analysis
B) competitive customer analysis
C) power analysis
D) advertising specialty analysis
E) benchmarking

Question

Quizplus · Accepted Answer

Customer value analysis involves collecting and analyzing data to determine what benefits customers value and how they rate the value of competitors' offers. This information can then be used to improve the company's value proposition and competitive position. The other options (B, C, D, and E) are not relevant to this particular analysis.

Analysis Conducted to Determine What Benefits Target Customers Value and How