A company is guilty of ________ if the company forgets latent competitors and only focuses on current competitors.
A) marketing myopia
B) misdirected segmentation
C) competitor synergy
D) competitor phobia
E) competitor myopia

Question

Quizplus · Accepted Answer

Competitor myopia occurs when a company focuses only on current competitors and neglects potential or latent competitors, which can lead to a lack of awareness of emerging threats in the market.

A Company Is Guilty of ________ If the Company Forgets