Marketers can expand markets by discovering and promoting ________.
A) subliminal points of interest
B) the deficiencies of competitors
C) subtle advantages of the product
D) new uses of the product
E) new employees

Question

Quizplus · Accepted Answer

By discovering new uses of a product, marketers can expand their market by reaching new audiences with different needs or interests. For example, if a company marketed a kitchen gadget as only useful for chopping vegetables, but then discovered it could also be used to make homemade baby food, they could promote the product to parents with infants as well. This expands their market beyond just those interested in chopping vegetables.

Marketers Can Expand Markets by Discovering and Promoting ________