Which of the following are market challenger strategies?
A) expand total market and protect market share
B) expand market share and follow closely
C) full frontal attack and indirect attack
D) follow closely and follow at a distance
E) multiple niching

Question

Quizplus · Accepted Answer

Full frontal attack and indirect attack are both market challenger strategies. Expanding total market and protecting market share is a market leader strategy, expanding market share and following closely are market follower strategies, follow closely and follow at a distance are flanking strategies, and multiple niching is a diversification strategy.

Which of the Following Are Market Challenger Strategies