________ can adopt one of two competitive strategies: they can challenge the leader or they can play along with competitors and not rock the boat.
A) Runner-up firms
B) Market nichers
C) Market followers
D) Localized marketers
E) Market developers

Question

Quizplus · Accepted Answer

Runner-up firms can either challenge the market leader to gain more market share or choose to coexist peacefully with competitors without causing disruptions.

________ Can Adopt One of Two Competitive Strategies: They Can