Holiday Inn encountered difficult times because it did not stand out as the lowest in cost,highest in perceived value,or best in serving some market segment.The companies is a _______.
A) nicher
B) challenger risk-taker
C) middle-of the roader
D) differentiated
E) formulated

Question

Quizplus · Accepted Answer

The description of Holiday Inn as not standing out as the lowest cost, highest perceived value or best in serving a market segment indicates that it is a middle-of-the-roader type of company, which is not strongly differentiated from its competitors.

Holiday Inn Encountered Difficult Times Because It Did Not Stand