PepsiCo conducts a survey of Coca-Cola drinkers to assess the Pepsi's and Coke's strengths and weaknesses in product qualities valued by both company's target customers.PepsiCo is using a(n)________.
A) innovative market analysis
B) global marketing strategy
C) competitive marketing strategy
D) customer value analysis
E) blue ocean strategy

Question

Quizplus · Accepted Answer

PepsiCo is conducting a customer value analysis to understand how Coca-Cola drinkers perceive the strengths and weaknesses of both Pepsi and Coke, which helps in assessing product qualities valued by customers.

PepsiCo Conducts a Survey of Coca-Cola Drinkers to Assess the Pepsi's