Nintendo, producer of the Wii video game console, might define its competitors as other makers of physically interactive video games. But from a(n) ________ point of view, it would include all firms making physically interactive recreational products.
A) industry
B) market
C) segment
D) niche
E) interdependent

Question

Quizplus · Accepted Answer

When defining competitors from a market point of view, Nintendo would have to include all firms making physically interactive recreational products, not just those making video games. A market perspective takes into account a broader range of products or services that satisfy similar needs or wants, whereas an industry perspective focuses on a specific sector of economic activity.

Nintendo, Producer of the Wii Video Game Console, Might Define