If a company's offer delivers greater value by exceeding the competitor's offer on important attributes, the company can charge a higher price and ________, or it can charge the same price and ________.
A) earn lower profits; gain higher profits
B) earn higher profits; lose profits
C) earn higher profits; gain more market share
D) lose profits; gain more market share
E) lose profits; gain higher profits

Question

Quizplus · Accepted Answer

If a company offers greater value, it can charge a higher price to earn higher profits or charge the same price to gain more market share by attracting more customers.

If a Company's Offer Delivers Greater Value by Exceeding the Competitor's