Question 1

All of the following would be considered hazardous EXCEPT ________.

Accepted Answer

Only sour-tasting medicine is not a physical hazard, unlike the other options listed which pose a threat to one's health or safety.

Question 2

Karl Lim,a marketing critic,is concerned about the pervasiveness of marketing.He points to advertising messages everywhere,from Web sites and emails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signage.Karl is concerned about ________.

Accepted Answer

Karl Lim's concern is about the pervasiveness of marketing and how it has become a form of cultural pollution. This suggests that he is concerned about the negative impact of marketing on society, rather than issues such as packaging costs, deceptive practices, false wants, or the balance between private and social goods.

Question 3

The following quote best describes ________."The marvels of modern technology include the development of a soda can which,when discarded,will last forever,and a...car,which when properly cared for,will rust out in two or three years."

Accepted Answer

This quote is referring to planned obsolescence, which is the practice of intentionally designing products so that they become outdated or unusable after a certain period of time, in order to encourage consumers to buy newer versions of the same product. The contrast between the soda can, which lasts forever, and the car, which rusts out quickly, illustrates how this practice can be applied to different types of products.

Question 4

Refer to the scenario below to answer the following questions.
Mohd Noor acquired Peng Spare Parts at a low point. The distributor of automotive parts and accessories had been criticized for a number of wrongdoings. Without fully realizing the extent of Peng's problems, Noor purchased the distributorship in hopes of turning it around. "But the harder I work," Noor admitted, "the more Peng's earlier problems seem to unfold." Noor began to rethink his strategy, trying to put a sound plan in place that would allow Peng's to move forward.
-Ideally Peng's should engage in ______________ and strive to produce ___________.

Accepted Answer

Peng's should engage in societal marketing, which means going beyond just meeting the needs of consumers but also considering society's long-term interests. This includes producing desirable products, which not only fulfill basic needs but also provide additional benefits such as sustainability or social responsibility.

Question 5

A heavily promoted brand of flu medicine sells for much more than a virtually identical store-brand product.Critics would likely charge that promotion for the branded flu medicine adds only ________ to the product rather than functional value.

Accepted Answer

The heavily promoted brand of flu medicine is likely capitalizing on psychological value rather than any significant difference in consistency, strength, quality, or informational value. The promotion creates a perception of superiority or prestige, but the actual functional benefits are likely no different from the store-brand product.

Question 6

ABC,Inc.is currently designing a new product line with the goal of making each product easy to recover,reuse,or recycle.ABC,Inc.hopes to recover many of these products when they reach the end of their life cycle and reuse components in new products.ABC,Inc.is in the ________ stage of environmental sustainability.

Accepted Answer

The stage ABC,Inc. is in, is known as product stewardship, which aims to design products with the end goal of recovering, reusing, and recycling. This stage focuses on minimizing waste and maximizing the product's lifespan. This is different from pollution prevention, which mainly focuses on reducing pollution and hazardous materials in the production process, and new clean technology, which focuses on developing new and innovative ways of producing goods without harming the environment. Beyond greening and sustainability vision are not stages of environmental sustainability, but rather broader concepts that encompass all aspects of sustainability.

Question 7

Ethics and social responsibility require a total corporate commitment.They must be a
component of the overall ________________.

Accepted Answer

Ethics and social responsibility should not just be a superficial add-on but rather integrated into the core values and beliefs of a company. This can be achieved by establishing a corporate culture that prioritizes ethical behavior and social responsibility.

Question 8

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts.This not only helps sustain the environment,but it is also highly profitable for the company.Such a practice is known as ________.

Accepted Answer

Xerox's program is an example of Design for Environment (DFE) which involves designing products that can be easily reused or recycled at the end of their life cycle.

Question 9

After Sony and Microsoft kicked the Mario out of Nintendo's GameCube in the Video Game War of 2001,the smallest of the three game platform makers needed a new plan.The resulting Wii system,with its intuitive motion-sensitive controller and interactive games,appealed not only to teen boys but also to their sisters,moms,dads,and even grandparents.The system immediately outsold both the PlayStation 3 and Xbox 360.This is a successful example of ________ marketing.

Accepted Answer

The success of the Wii system can be attributed to its innovative technology and unique features such as the intuitive motion-sensitive controller that appealed to a wider audience beyond the traditional teen boy demographic.

Question 10

_______ reflect services that consumers themselves want-more convenience,larger stores and assortments,more service,longer store hours,return privileges,and others.

Accepted Answer

The answer of _______ reflect services that consumers themselves want-more...

Question 11

Boots Pharmacy sells cough medicine that is sour and ineffective.This is an example of a ________ product.

Accepted Answer

A deficient product is one that fails to meet the expectations and needs of the consumers. In this case, the cough medicine being sold by Boots Pharmacy is sour and ineffective, indicating that it is a deficient product.

Question 12

The most flagrant bribe-paying firms have been from ____________,with Taiwan and South Korea close behind.

Accepted Answer

According to the sentence, the most flagrant bribe-paying firms have been from Russia, with China close behind. Therefore, the best choice is D. None of the other options include both Russia and China as top offenders.

Question 13

Dove wanted to do more than just sell its beauty care products.The company was on a quest to discover "real beauty" and help women be happy just the way they are.As a result,the Dove Campaign for Real Beauty was successfully launched in 2004.Dove was practicing which type of marketing?

Accepted Answer

Dove was practicing sense-of-mission marketing because it was on a quest to discover "real beauty" and help women be happy just the way they are.

Question 14

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media.Trendy Teens could most easily be criticized for which of the following?

Accepted Answer

Trendy Teens' heavy promotion of their "must-have" looks each season can result in perceived obsolescence, making customers feel like their previous purchases are no longer fashionable and need to be replaced. This can lead to unnecessary consumption and contribute to unsustainable consumerism.

Question 15

TerraPass is a company that offers consumers the opportunity to buy carbon offsets,which are contributions to projects that combat global warming by reducing carbon emissions.TerraPass offers contribution packages for driving,flying,and home energy use.Through TerraPass,consumers can pay some of the ________ costs of their private goods and services.

Accepted Answer

TerraPass offers consumers the opportunity to pay for the social cost of their private goods and services by contributing to projects that combat global warming.

Question 16

Companies must decide what principle they should use as a guide on issues of ethics and social responsibility.All of the following are common philosophies to accomplish this end EXCEPT which one?

Accepted Answer

Letting society decide on issues of ethics and social responsibility can be difficult because societal opinions and values can vary greatly. It is important for companies to consider societal expectations, but they should also have their own set of principles and values to guide their actions. Letting individual managers or companies decide can lead to inconsistent and potentially unethical actions. Letting the free market decide can prioritize profit over ethical considerations, and letting the legal system decide may only address legal requirements rather than ethical responsibilities.

Question 17

Several companies,some of them operating through the Internet,offer "paycheck advances." Consumers are encouraged to take out a loan against a paycheck they expect to receive in the near future.These short-term loans with high-interest rates,and high penalties for late payments,are often marketed to consumers who do not have traditional bank accounts.These companies could most easily be criticized for which of the following?

Accepted Answer

These companies are targeting consumers who do not have traditional bank accounts, which suggests that they may be preying on vulnerable or disadvantaged consumers who may not fully understand the high-interest rates and penalties associated with these loans. This could be seen as poor service to these consumers.

Question 18

Refer to the scenario below to answer the following questions.
Mohd Noor acquired Peng Spare Parts at a low point. The distributor of automotive parts and accessories had been criticized for a number of wrongdoings. Without fully realizing the extent of Peng's problems, Noor purchased the distributorship in hopes of turning it around. "But the harder I work," Noor admitted, "the more Peng's earlier problems seem to unfold." Noor began to rethink his strategy, trying to put a sound plan in place that would allow Peng's to move forward.
-In what ways might Peng have previously "harmed" consumers?

Accepted Answer

The passage states that Peng Spare Parts had been criticized for "a number of wrongdoings" and that "the harder I work," Noor admitted, "the more Peng's earlier problems seem to unfold." This suggests that Peng had engaged in various unethical practices, such as charging exorbitant prices, engaging in deceptive practices or high-pressure selling, selling shoddy or unsafe products, and providing poor service. Option D is the only choice that includes all of these possibilities.

Question 19

Samsung's front-loading washer provides superior cleaning and energy efficiency.The washer is an example of a ________ product.

Accepted Answer

The Samsung front-loading washer is described as providing superior cleaning and energy efficiency, indicating that it is a desirable product.

Question 20

Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a nonprofit that brings young people into public service for a year.CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing ________.

Accepted Answer

Timberland's focus on supporting volunteerism and public service aligns with sense-of-mission marketing, where a company promotes a cause or mission to differentiate itself from competitors and appeal to customers who share those values.

Quiz 20: Sustainable Marketing: Social Responsibility and Ethics