Question 1

The bank in your small community has $42,000 to spend on an advertising campaign this year. It expects a return of $7,500 in the first year. What would be the ROI on this ad campaign? (Round your answer to the nearest whole percent.)

Accepted Answer

The answer of The bank in your small community has...

Question 2

The bank in your small community wishes to have a 20% ROI on the Internet advertising campaign it is rolling out. If its goal is an expected return of $10,000 in the first year, how much should it budget for the campaign?

Accepted Answer

The answer of The bank in your small community wishes...

Question 3

Public ____________________ is the planned and sustained effort to establish and maintain goodwill between an organization and its public.

Accepted Answer

The answer of Public ____________________ is the planned and sustained...

Question 4

A public ____________________ is the concept the public has of a business.

Accepted Answer

The answer of A public ____________________ is the concept the...

Question 5

What is the final step a bank should take in its efforts to create a public image?

Accepted Answer

The answer of What is the final step a bank...

Question 6

____________________ is a carefully planned effort to advertise a company through the Internet by using the most practical, effective, and up-to-date strategies.

Accepted Answer

The answer of ____________________ is a carefully planned effort to...

Question 7

Customer ____________________ is the process of dividing a market into subgroups that have specific preferences or needs.

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The answer of Customer ____________________ is the process of dividing...

Question 8

____________________ is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organization objectives.

Accepted Answer

The answer of ____________________ is the process of planning and...

Question 9

A(n) ____________________ market is a preselected group of buyers for whom a product or service is created and to whom a marketing campaign is directed.

Accepted Answer

The answer of A(n) ____________________ market is a preselected group...

Question 10

Name at least three ongoing products that individual customers typically need from a bank.

Accepted Answer

The answer of Name at least three ongoing products that...

Question 11

____________________ is the most effective way to drive Internet business to your website.

Accepted Answer

The answer of ____________________ is the most effective way to...

Question 12

A form of advertising that delivers advertising materials individually to a target market via the U.S. mail or telemarketing is called

Accepted Answer

The description matches the definition of direct marketing, which involves sending targeted advertisements to individuals through mail or telemarketing.

Question 13

First National Bank spent $250,000 on a series of television commercials. Determine the ROI assuming the ads are expected to have a $35,000 return in the first year.

Accepted Answer

The answer of First National Bank spent $250,000 on a...

Question 14

____________________ states that the most profitable way to view customers is in terms of their present and future value to a bank.

Accepted Answer

The answer of ____________________ states that the most profitable way...

Question 15

Customer ____________________ involves the activities and programs a seller provides to make the relationship with its customers satisfying.

Accepted Answer

The answer of Customer ____________________ involves the activities and programs...

Question 16

Morgantown Bank is considering two different advertising campaigns. The first is an integrated campaign consisting of radio, Internet, and direct mail advertising. The total cost of this campaign is $75,000 and it is expected to have a $12,000 return in the first year. The second campaign will consist of television advertising only. It will cost $180,000 and is expected to have a $25,000 return in the first year. Which campaign should it choose?

Accepted Answer

The answer of Morgantown Bank is considering two different advertising...

Question 17

Smalltown Bank budgeted $80,000 to spend on newspaper ads. The return to the bank in the first year is expected to be $10,000. What is the return on investment (ROI) Smalltown Bank can expect from its newspaper ads?

Accepted Answer

The answer of Smalltown Bank budgeted $80,000 to spend on...

Question 18

____________________ is the paid description or presentation of a product, service, idea, or organization to encourage individuals to buy, support, or approve of it.

Accepted Answer

The answer of ____________________ is the paid description or presentation...

Question 19

The concept of ____________________ refers to a bank's ability to provide you what it promised in a dependable and accurate manner.

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The answer of The concept of ____________________ refers to a...

Question 20

The degree of caring and individual attention a bank shows its customers is known as ____________________.

Accepted Answer

The answer of The degree of caring and individual attention...

Quiz 12: Bank Marketing