Question 1

Match the term with its definition.
-A section of the business plan that identifies the potential risks that may be encountered by an investor

Accepted Answer

The critical risks section specifically identifies potential risks for investors.

Question 2

Match the term with its definition.
-A section of the business plan that projects the company's financial position based on well-substantiated assumptions and explains how the figures have been determined

Accepted Answer

The definition given is for the financial plan section of a business plan.

Question 3

Match the term with its definition.
-A section of the business plan that describes how the firm will reach and service customers within a given market

Accepted Answer

The marketing plan describes how the firm will reach and service customers within a given market.

Question 4

Match the term with its definition.
-A component of the business model that identifies the nature and types of a company's sources of revenue

Accepted Answer

The revenue model specifically identifies the sources of revenue for the company.

Answer: A 
 The business model encompasses all aspects of a company's strategy, including the revenue model, value proposition, marketing plan, and product/service plan.

Answer: C 
 The critical risks section identifies potential risks and how they will be managed in the business plan.

Answer: D 
 The financial plan outlines the financial projections and strategies for the company.

Answer: E 
 A lean startup is a methodology for starting and growing a business with a focus on minimizing waste and maximizing efficiency.

Answer: F 
 The marketing plan outlines the strategies and tactics for promoting and selling the company's products or services.

Answer: G 
 A pitch is a presentation of the company's business plan and value proposition to potential investors or partners.

Answer: H 
 The product/service plan outlines the specifics of the company's products or services and how they will be developed, produced, and delivered.

Answer: K 
 The value proposition identifies the unique value that the company's products or services provide to customers compared to competitors.

Answer: B 
 The business plan is the overall document that outlines the company's strategy and includes components such as the revenue model, financial plan, marketing plan, and product/service plan. A short plan is a condensed version of the full business plan.

Question 5

Match the term with its definition.
-An abbreviated business plan that presents only the most important issues in a firm's success

Accepted Answer

A short plan is an abbreviated business plan that presents only the most important issues in a firm's success.

Question 6

Match the term with its definition.
-A section of the business plan that describes the product and/or service to be provided and explains its merits

Accepted Answer

The product/service plan describes the product and/or service to be provided and explains its merits.

Question 7

Match the term with its definition.
-An oral presentation of the business idea to investors

Accepted Answer

A pitch is an oral presentation of the business idea to investors.

Question 8

Match the term with its definition.
-A statement of how a company creates value for its customers compared with its competitors, which provides the basis for the company's competitive advantage

Accepted Answer

The definition matches the term "value proposition," which is the statement of how a company creates value for its customers compared with its competitors.

Question 9

Match the term with its definition.
-A section of the business plan that indicates to an investor how much money is needed, and when and how the money will be used

Accepted Answer

The term "offering" in a business plan refers to the section that outlines how much money is needed from investors, and when and how it will be used.

Question 10

Match the term with its definition.
-A document that outlines the basic concept underlying a business and describes how that concept will be realized

Accepted Answer

A business plan is a document that outlines the basic concept underlying a business and describes how that concept will be realized.

Question 11

Match the term with its definition.
-An analysis of how a firm plans to create profits and cash flows given its revenue sources, its cost structures, the required size of investment, and sources of risk

Accepted Answer

A business model outlines how a company creates, delivers, and captures value, which includes its plan for making profits and generating cash flows based on its revenue sources, cost structures, investment needs, and sources of risk.

Quiz 6: The Business Plan: Visualizing the Dream

Match the term with its definition. -A section of the business plan that identifies the potential risks that may be encountered by an investor

Match the term with its definition. -A section of the business plan that projects the company's financial position based on well-substantiated assumptions and explains how the figures have been determined

Match the term with its definition. -A section of the business plan that describes how the firm will reach and service customers within a given market

Match the term with its definition. -A component of the business model that identifies the nature and types of a company's sources of revenue

Match the term with its definition. -An abbreviated business plan that presents only the most important issues in a firm's success

Match the term with its definition. -A section of the business plan that describes the product and/or service to be provided and explains its merits

Match the term with its definition. -An oral presentation of the business idea to investors

Match the term with its definition. -A statement of how a company creates value for its customers compared with its competitors, which provides the basis for the company's competitive advantage

Match the term with its definition. -A section of the business plan that indicates to an investor how much money is needed, and when and how the money will be used

Match the term with its definition. -A document that outlines the basic concept underlying a business and describes how that concept will be realized

Match the term with its definition. -An analysis of how a firm plans to create profits and cash flows given its revenue sources, its cost structures, the required size of investment, and sources of risk