Considering Michael Porter's five factors that determine the nature and degree of competition in an industry, we can say that the fast-food hamburger industry is characterized by
A) intense rivalry.
B) strong suppliers.
C) strong buyers.
D) ease of entry into the industry.

Question

Quizplus · Accepted Answer

The fast-food hamburger industry is highly competitive with many strong players such as McDonald's, Burger King, and Wendy's. This intense rivalry among competitors is one of the key factors that determine the nature and degree of competition in this industry, according to Michael Porter's five factors. Strong suppliers or buyers are not as significant in this industry, and while there may be some barriers to entry (such as brand recognition and economies of scale), it is not considered difficult to enter the industry.

Considering Michael Porter's Five Factors That Determine the Nature and Degree