A focus strategy is best described as
A) an attempt to compete directly with industry giants.
B) a domestic marketing strategy.
C) a plan of action that isolates an enterprise from market forces.
D) targeting the high end of a market.

Question

Quizplus · Accepted Answer

A focus strategy involves concentrating on a narrow market segment and tailoring the business's offerings to the needs of that specific group, effectively isolating the enterprise from broader market forces by serving niche needs.

A Focus Strategy Is Best Described as