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Marketing Research An Applied Orientation
Quiz 14: Data Preparation
Path 4
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Question 1
True/False
Responses can be logically inconsistent.
Question 2
True/False
If possible,standard codes should be used for missing data.
Question 3
True/False
When setting up the code book for a questionnaire,you would allow 2 columns to code the response to the question "Do you have a valid passport? 1.yes 2.no"
Question 4
True/False
Missing value codes should be distinct from the codes assigned to the legitimate responses.
Question 5
True/False
All extreme values result from errors and point to problems with the data.
Question 6
True/False
The initial step in questionnaire checking involves a check of all questionnaires for completeness and interviewing quality.
Question 7
True/False
If quotas or cell group sizes have not been met,additional interviews should be conducted in the underrepresented cells before the data are edited.
Question 8
True/False
A codebook contains coding instructions and the necessary information about variables in the data set.It guides the coders in their work and helps the researcher to properly identify and locate the variables.
Question 9
True/False
The following codes should be included for each respondent: project code,interviewer code,date and time codes,category codes,and validation code.
Question 10
True/False
When entering respondent data into a spreadsheet,each column contains the data for one respondent.
Question 11
True/False
At the editing stage,the researcher makes a preliminary check for consistency.
Question 12
True/False
The data preparation process begins after the fieldwork is done.
Question 13
True/False
Scanning of questionnaires has allowed Princess Cruises to increase the accuracy of their survey results.
Question 14
True/False
Unsatisfactory respondents may differ from satisfactory respondents in systematic ways and the decision to designate a respondent as unsatisfactory may be subjective.Both of these factors bias the results.
Question 15
True/False
Data cleaning includes consistency checks and treatment of missing responses.The checks at this stage are less extensive than the checks made during editing.
Question 16
True/False
Given the time and cost constraints,as well as the fact that experienced keypunch operators are quite accurate,it is sufficient to verify only 15-25 percent of the data entered by keypunching.
Question 17
True/False
Missing responses represent values of a variable that are unknown,either because respondents provided ambiguous answers or their answers were not properly recorded.
Question 18
True/False
The selection of data transcription method is guided by the type of interviewing method used and the availability of equipment.
Question 19
True/False
Computer packages like SPSS,SAS,EXCEL,and MINITAB can be programmed to identify out-of-range values for each variable and print related code information to make it easy to check each variable systematically for out-of-range values.