Customized services ________.
A)specialize in one or a few phases of the marketing research project
B)are research studies conducted for different client firms but in a different way
C)collect and sell common pools of data designed to serve information needs shared by a number of clients
D)offer a wide variety of marketing research services tailored to suit a client's specific needs

Question

Quizplus · Accepted Answer

Customized services offer a wide variety of marketing research services tailored to suit a client's specific needs, as opposed to specializing in one or a few phases of the marketing research project (A), conducting research studies in a different way for different client firms (B), or collecting and selling common pools of data (C).

Customized Services ________