Which of the tasks below might be conducted by the researcher during the "problem definition," the "development of an approach to the problem," or the "research design formulation" steps of the marketing research process?
A)analysis of secondary data
B)interviews with industry experts
C)qualitative research
D)all of the above

Question

Quizplus · Accepted Answer

All three tasks - analysis of secondary data, interviews with industry experts, and qualitative research - can be conducted during the problem definition, development of an approach to the problem, or research design formulation steps of the marketing research process. These tasks are important for understanding the problem or opportunity, identifying potential solutions, and designing a research study that will provide valuable insights.

Which of the Tasks Below Might Be Conducted by the Researcher