Limited-service suppliers ________.
A)specialize in one or a few phases of the marketing research project
B)are research studies conducted for different client firms but in a different way
C)collect and sell common pools of data designed to serve information needs shared by a number of clients.
D)offer a wide variety of marketing research services tailored to suit a client's specific needs

Question

Quizplus · Accepted Answer

Limited-service suppliers specialize in a specific phase or aspect of the marketing research project, such as data collection or analysis. They do not offer a wide range of services or provide customized research for individual clients.

Limited-Service Suppliers ________