For about the first 100 years of modern advertising, the very notion of the brand was intimately connected with ______.
A) automobiles
B) perishable household items
C) tools
D) furnishings

Question

Quizplus · Accepted Answer

During the early days of modern advertising, the concept of branding was closely tied to perishable household items such as soap, toothpaste, and food products. This was because these products required regular repeat purchases, and branding helped to differentiate one product from another in the minds of consumers. It was only later on that branding became important in other industries such as automobiles and furnishings.

For About the First 100 Years of Modern Advertising, the Very