In Mastercard advertisements, people have "priceless" experiences enabled by Mastercard. This is an example of ______.
A) a unique selling proposition
B) brand extension
C) emotional appeal
D) floating signifier

Question

Quizplus · Accepted Answer

The use of the term "priceless" in Mastercard advertisements appeals to consumers' emotions rather than promoting a specific feature or benefit of the product, making it an example of emotional appeal. It is not a unique selling proposition since it is not a specific feature that distinguishes Mastercard from its competitors. It is also not a brand extension since it relates specifically to the core product (credit card services). While it could be argued that "priceless" is a floating signifier, as the term is subjective and doesn't have a concrete definition, this is not the most accurate choice as the term is being used to provoke an emotional response in consumers.

In Mastercard Advertisements, People Have "Priceless" Experiences Enabled by Mastercard