Brand researchers spend many hours observing people as they walk around stores in order to find out how they interact with products. This method of research is called ______.
A) cultural analysis
B) ethnography
C) heuristic inquiry
D) reality testing

Question

Quizplus · Accepted Answer

Ethnography involves the observation and study of human behavior and culture, often in a specific setting. In this case, brand researchers are observing people as they interact with products in stores, which fits the definition of ethnography. Choice A (cultural analysis) may also involve observing behavior, but it typically refers to a broader analysis of cultural patterns and trends. Choices C and D (heuristic inquiry and reality testing) are not typically used to describe this type of research method.

Brand Researchers Spend Many Hours Observing People as They Walk