Question 1

When announcing that Ms.Pham was Ebola-free at a final news conference,what did NIH leaders do to help remove the stigma of this highly contagious disease?

Accepted Answer

NIH leaders hugged Ms. Pham to publicly demonstrate that she was no longer contagious and to help remove the stigma associated with Ebola, showing that it was safe to have physical contact with her.

Question 2

As this chapter compared and contrasted public affairs,government relations and lobbying,and political communications,it drew the conclusion that they are all ______.

Accepted Answer

The chapter concludes that while there are similarities between public affairs, government relations and lobbying, and political communications, they are unique areas of strategic communications with their own set of practices and strategies. Therefore, the best answer is C.

Question 3

What did the California Center for Public Health Advocacy use as the vehicle for motivating the media,policymakers,and the public through a strategic public affairs program linking sugary drinks to public health issues?

Accepted Answer

The California Center for Public Health Advocacy used primary and secondary research to link sugary drinks to public health issues. This data was used as the foundation for their strategic public affairs program, which aimed to motivate the media, policymakers, and the public to take action on the issue. Patient testimonials and data on the increase in soft drink sales may have been used as supporting evidence, but it was the primary and secondary research that served as the main vehicle for their advocacy efforts.

Question 4

Based on data tabulated during a one-week period in January of 2016,what percentage of U.S.adults used Twitter to obtain political information?

Accepted Answer

According to the data, 9% of U.S. adults used Twitter to get political information during the one-week period in January 2016.

Question 5

As stated by Professor Michael Cornfield,what did the Trump campaign successfully combine with his use of Twitter and Facebook to outperform the Clinton team in the general election?

Accepted Answer

The Trump campaign successful combined their use of Twitter and Facebook with a data operation developed by the Republican National Committee (RNC), which allowed them to target specific voters and tailor their messaging to resonate with them. This targeted approach gave the Trump campaign an advantage over the more traditional, broad-based approach taken by the Clinton team.

Question 6

What does Dr.Lara M.Brown of George Washington University believe reached a new low during the 2016 electoral cycle?

Accepted Answer

The answer of What does Dr.Lara M.Brown of George Washington...

Question 7

What is the term for organization-to-government communications involving direct contact with politicians and government rule makers to provide a point of view?

Accepted Answer

Lobbying is the term for organization-to-government communications involving direct contact with politicians and government rule makers to provide a point of view. Government relations and political communications are broader terms that encompass other forms of communication with the government. Influence peddling refers to the use of illegal or unethical means to influence government officials.

Question 8

Humana implemented a CSR outreach program in Mississippi to educate citizens and help them enroll in the Affordable Care Act after a Gallup survey found that the state had an uninsured population of ______.

Accepted Answer

Mississippi had an uninsured population of 20% according to the Gallup survey, prompting Humana's CSR outreach program to educate citizens and help them enroll in the Affordable Care Act.

Question 9

Why did Walgreens select Chicago and Los Angeles as pilot cities for their First Ladies Health Initiative supporting HIV / AIDS screenings?

Accepted Answer

Walgreens selected Chicago and Los Angeles as pilot cities for their First Ladies Health Initiative supporting HIV / AIDS screenings because both cities have a high rate of HIV / AIDS among their African American populations. This initiative specifically targets African American women who are disproportionately affected by HIV / AIDS.

Question 10

In a follow-up survey to the U.S.Navy's "Keep What You've Earned" campaign,38% of respondents indicated they would take one of three recommended actions: decrease consumption,seek help,or ______.

Accepted Answer

The other options (A,C, and D) are not mentioned as recommended actions in the survey. Only decreasing consumption, seeking help, or assisting another sailor were suggested.

Question 11

When faced with lobbying efforts by organizations,what is one of the factors mentioned in the text that elected officials must consider?

Accepted Answer

The answer of When faced with lobbying efforts by organizations,what...

Question 12

According to Lindsay Murphy of Racepoint Global,what factor distinguishes public affairs teams from their government relations colleagues?

Accepted Answer

Public affairs teams typically focus on broader strategic communications, reputation management, and stakeholder engagement, while government relations teams focus on direct advocacy and lobbying efforts on behalf of their organization. Therefore, public affairs teams may not need to physically lobby on Capitol Hill, unlike government relations professionals.

Question 13

Political communications is a dynamic,interactive campaign-based process among politicians,the news media,and the public,which flows in what direction?

Accepted Answer

Political communications flows from the candidate to the voter through campaign-based activities such as speeches, debates, advertisements, and social media. The candidate seeks to persuade the voter to support their candidacy through these communications. While voters may provide feedback and express their opinions, the main direction of political communications is from the candidate to the voter.

Question 14

How does the position of Public Affairs Officer differ from that of Public Information Officer?

Accepted Answer

The answer of How does the position of Public Affairs...

Question 15

Why do American Hospital Association guidelines require hospitals to use one-word descriptions like "good," "fair," or "serious" when describing a patient's condition to the media?

Accepted Answer

The American Hospital Association requires hospitals to use one-word descriptions like "good," "fair," or "serious" when describing a patient's condition to the media to protect the patient's privacy. This one-word description provides minimal information and prevents any personal or sensitive information from being released to the public.

Question 16

Government-to-citizen communications in public affairs is usually practiced in what setting?

Accepted Answer

Government-to-citizen communications typically involve public affairs and are therefore usually practiced in the government or nonprofit setting. Corporate communications are focused on business and profit, while military communications are specific to the armed forces. Private communications are not typically targeted towards the general public or citizens.

Question 17

Which of the following is an accurate measure of the success of the CCPHA campaign to address the consumption of sugary drinks?

Accepted Answer

One California city adopting a soda tax is a concrete action that resulted from the CCPHA campaign and directly addresses the consumption of sugary drinks. The other options are not necessarily indicative of a direct impact on sugary drink consumption or behavior change.

Question 18

What did Congress add to legislation creating the Interstate Commerce Commission in 1913?

Accepted Answer

Congress added the Gillett Amendment to the legislation creating the Interstate Commerce Commission in 1913. The Gillett Amendment provided the ICC with expanded regulatory powers over railroad rates and practices.

Question 19

The effort to curb government spending on communications is an ongoing battle between ______ and those seeking to limit their communications and promotional activity.

Accepted Answer

The party in power is typically the group responsible for managing government spending and making decisions about communication and promotional activities. Therefore, they are often the target of efforts to limit this spending.

Question 20

Not only did the Walgreens First Ladies Health Initiative in Chicago and Los Angeles showcase this corporation's commitment to health care; it was also a tremendous benefit to the African Americans in these cities who received ______ health screenings.

Accepted Answer

The Walgreens First Ladies Health Initiative provided 96,500 health screenings, benefiting African Americans in Chicago and Los Angeles.

Quiz 15: Public Affairs, government Relations, and Political Communications