In markets where a high quality in a product is expected, providing that level of quality provides little advantage, and at best could be considered competitive parity.

Question

Quizplus · Accepted Answer

This statement is true. When high quality is expected in a market, meeting that expectation is necessary for a business to remain competitive, but it does not provide a significant advantage over competitors who are also fulfilling that expectation. This means that meeting a standard level of quality could be considered competitive parity.

In Markets Where a High Quality in a Product Is