A company that intends to maintain low-end pricing policies to make the market unattractive for its competitors is using which of the following pricing objectives in its price planning?
A) sales
B) profit
C) break-even
D) competitive effect
E) customer satisfaction

Question

Quizplus · Accepted Answer

The company is using the competitive effect pricing objective, which aims to make the market unattractive for competitors by maintaining low prices. This objective focuses on reducing or eliminating competition in the market instead of maximizing profits or achieving a certain level of sales.

A Company That Intends to Maintain Low-End Pricing Policies to Make