What is the first step a marketer should take to estimate a product's potential sales?
A) determine maximum production levels
B) conduct a survey of buyers' intentions
C) estimate total demand for the product in the market
D) determine how to expand market share
E) predict the company's market share

Question

Quizplus · Accepted Answer

The first step in estimating a product's potential sales is to estimate the total demand for the product in the market. This involves conducting market research to determine the size of the potential market for the product, including identifying the target audience and assessing their needs and preferences. Once the total demand has been estimated, the marketer can then begin to analyze the company's potential market share and develop strategies to increase it. Options A, B, D, and E are all relevant steps that may come later in the process, but they are not the first step in estimating sales potential.

What Is the First Step a Marketer Should Take to Estimate