According to the 80/20 rule, which of the following is true?
A) 80 percent of a product's customers account for 20 percent of the product's marketing expenditures.
B) 20 percent of a product's customers account for 80 percent of the product's marketing expenditures.
C) 80 percent of a product's sales come from 20 percent of the product's purchasers.
D) 80 percent of a product's marketing cost should be equal to 20 percent of the firm's total marketing budget.
E) 80 percent of a product's market should be consumers who are 20 or older.

Question

Quizplus · Accepted Answer

The 80/20 rule, also known as the Pareto Principle, states that 80 percent of a product's sales come from 20 percent of its purchasers. This means that a small group of customers are responsible for a significant portion of a product's revenue.

According to the 80/20 Rule, Which of the Following Is