________ variables segment markets in terms of shared activities, interests, and opinions.
A) Demographic
B) Ethnographic
C) Geodemographic
D) Socioeconomic
E) Psychographic

Question

Quizplus · Accepted Answer

Psychographic variables segment markets in terms of shared activities, interests, and opinions. Demographic variables segment markets based on objective characteristics such as age, gender, income, and education. Ethnographic variables segment markets based on cultural patterns and beliefs. Geodemographic variables segment markets based on geographic location and demographic characteristics. Socioeconomic variables segment markets based on income and occupation.

________ Variables Segment Markets in Terms of Shared Activities, Interests