Identifying and targeting market segments that may be as small as just one individual is known as ________.
A) geotargeting
B) micromarketing
C) psychographic segmenting
D) geodemography
E) usage segmenting

Question

Quizplus · Accepted Answer

Micromarketing is the practice of identifying and targeting niche markets, or very specific, often very small groups of consumers, with tailored messages and advertising campaigns. It involves using market segmentation strategies to define and understand these small consumer groups, and then creating marketing initiatives that appeal to their unique needs and interests. Geotargeting involves using geographic location data to target advertising, psychographic segmenting involves creating profiles or personas of consumers based on psychological factors like interests and values, geodemography involves using demographic data to target geographically defined groups of consumers, and usage segmenting involves identifying consumers based on how frequently or infrequently they use a product or service.

Identifying and Targeting Market Segments That May Be as Small