Business-to-business marketers who look at the size of firms in terms of total sales or number of employees are using ________ to segment their market.
A) organizational psychographics
B) organizational demographics
C) organizational culture
D) behavior variables
E) usage variables

Question

Quizplus · Accepted Answer

Organizational demographics is the segmentation of the market based on characteristics such as company size, location, and industry type. This method is commonly used by B2B marketers to identify and target potential customers based on their firm's size in terms of sales or number of employees. Organizational psychographics refer to attitudes and beliefs held by individuals within the organization, while organizational culture refers to shared values and practices within the organization. Behavior variables and usage variables are other segmentation methods used by B2B marketers.

Business-To-Business Marketers Who Look at the Size of Firms in Terms