Loyalty programs such as Marriott Rewards and American Airlines Advantage are examples of segmentation by ________.
A) usage rate
B) occasion
C) geodemography
D) psychographics
E) geotargeting

Question

Quizplus · Accepted Answer

Loyalty programs like Marriott Rewards and American Airlines Advantage segment their customers based on their usage rate, as they provide rewards and benefits to frequent customers who spend a certain amount of money or stay a certain number of nights with their brand. This encourages them to continue using their services and increases their loyalty to the brand.

Loyalty Programs Such as Marriott Rewards and American Airlines Advantage