Which of the following statements is true about global standardization strategy?
A) It emphasizes product customization to specifically meet customer needs.
B) It involves the spreading of production, marketing, and research and development activities of companies to all the locations it operates in.
C) It makes most sense when there are strong pressures for cost reductions.
D) It makes most sense when there is maximum pressure for local responsiveness.
E) It fails to focus on achieving location and scale economies.

Question

Quizplus · Accepted Answer

Global standardization strategy emphasizes cost reduction by standardizing products across multiple markets, using the same production, marketing, and research and development practices. The focus is on achieving scale economies by producing and selling large quantities of standardized products. Thus, statement C is true while the other statements are false.

Which of the Following Statements Is True About Global Standardization