Relish is a large fast-food chain that operates in many countries. As there are several competitors in the fast-food sector, the company has been facing intense pressures for achieving low-cost structures. The company also faces the task of customizing its product line as there are significant differences in tastes and preferences among customers in different geographic locations. To achieve both low costs and product differentiation, the company should aim to pursue a which of the following strategies?
A) Global standardization
B) Transnational
C) Localization
D) Downsizing
E) Divestment

Question

Quizplus · Accepted Answer

The transnational strategy allows for both cost efficiency and product differentiation through the coordination of resources and capabilities across different geographic locations. This strategy would allow Relish to standardize certain aspects of its operations, such as supply chain management and back-end processes, while also allowing for customization of its product line to meet the specific preferences of customers in different regions.

Relish Is a Large Fast-Food Chain That Operates in Many