In order to achieve superior innovation, top management is responsible for facilitating cooperation while R&D is responsible for effectively collaborating with marketing and production to develop new products.

Question

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Cooperation and collaboration between top management, R&D, marketing, and production are crucial for successful innovation. Top management plays a key role in setting the tone for a collaborative culture, while R&D must work effectively with other departments to bring new products to market.

In Order to Achieve Superior Innovation, Top Management Is Responsible