The marketing strategy that a company adopts:
A) has little impact on the company's efficiency and cost structure.
B) aims at attaining superior efficiency of the company's operations.
C) should not consider the impact the strategy has on the company's cost structure.
D) aims at automating much of the work in the production process.
E) refers to the position that the company takes concerning a product's pricing and distribution.

Question

Quizplus · Accepted Answer

The marketing strategy of a company refers to the position that the company takes concerning a product's pricing and distribution. It does not necessarily have a direct impact on the efficiency or cost structure of the company's operations. Therefore, option A and B are incorrect. Option C is also incorrect because the impact on cost structure should be considered in any marketing strategy. Option D is irrelevant as it refers to the production process, which is separate from marketing.

The Marketing Strategy That a Company Adopts