Interacting with customers on an individual basis is more likely to elicit more detailed and useful information than in a focus group setting.

Question

Quizplus · Accepted Answer

Interacting with customers on an individual basis allows for personalized conversation and follow-up questions, which can lead to more in-depth and insightful information. Focus groups, on the other hand, may be limited by time constraints, group dynamics, and the tendency for participants to conform to social norms.

Interacting with Customers on an Individual Basis Is More Likely