The easiest way to conduct a taste test for a soft drink is
A) interview people at home
B) interview them over telephone
C) intercept people in the mall
D) none of the above

Question

Quizplus · Accepted Answer

Intercepting people in the mall allows for a larger and more diverse sample size, as well as providing an opportunity for immediate consumption and feedback. Interviewing people at home or over the phone may not provide the same level of immediacy and may have a biased sample.

The Easiest Way to Conduct a Taste Test for a Soft