Question 1

Which of the following best describes the major issues in determining who will do the research?
A)Whether to use a centralised, coordinated or decentralised approach
B)Determining whether to use primary, secondary or hybrid research
C)Determining the cost of the research versus the value it will bring the company
D)Which respondents have international business and international research experience

Accepted Answer

The major issues in determining who will do the research will depend on whether the approach is centralised, coordinated or decentralised. This is because it will determine who will be responsible for gathering, analyzing and interpreting data.

Answer: C 
 The cost of the research versus the value it will bring the company is also a major issue in determining who will do the research. This is because it will determine the budget and resources that the company is willing to allocate towards the research project.

Question 2

What are the three major constraints placed upon international marketing firms, and how do they make decisions in light of these constraints?

Accepted Answer

The answer of What are the three major constraints placed...

Question 3

Which of the following is not a question one would ask in international market research when conducting primary data?
A)Who is the owner of our main competition?
B)What is the market potential for our furniture in Indonesia?
C)What will happen to demand in Brazil if we raise our product price?
D)Who will buy our product?

Accepted Answer

While knowing the owner of competition may be useful information, it is not necessarily relevant to understanding the market for one's own product in a foreign country. The other three questions are all relevant to understanding the potential success and challenges of introducing a product into a new international market.

Question 4

________________ is the most frequent objective of international market research.
A)Exporting
B)Foreign-market opportunity analysis
C)Importing
D)Market similarities

Accepted Answer

International market research is primarily done to identify foreign-market opportunities (B) and to evaluate market attractiveness. Exporting (A) and importing (C) are activities that may depend on market research but are not the main objective of it. While checking for market similarities (D) may be useful, it is not the primary objective of international market research.

Question 5

Which of the following reasons does not justify the importance of international marketing research? It will:
A)permit management to identify and develop strategies for internationalisation.
B)determine research objectives.
C)develop a marketing plan.
D)provide management with foreign market intelligence to help it anticipate events, take appropriate action and prepare for global changes.

Accepted Answer

Determining research objectives is actually a reason that justifies the importance of international marketing research. The other options (A, C, and D) all highlight the importance of international marketing research in different ways.

Question 6

A__________ research approach uses an intermediary such as an outside research agency to bring headquarters and country operations together.
A)centralised
B)decentralised
C)coordinated
D)collaborative

Accepted Answer

Coordinated research approach uses intermediaries to bridge the gap between headquarters and country operations. It involves coordinating and sharing research activities between different departments or locations within an organization, typically facilitated by an external agency. Centralized research approach involves decision-making centralized at the headquarters, while decentralized research approach permits local decision-making without much input from headquarters. Collaborative research approach is a joint effort between different organizations or stakeholders to conduct research together.

Question 7

Which of the following is incorrect?
A)Marketers will connect with consumers in ways almost unimaginable several years ago.
B)Eye tracking is precisely what the name implies - the technology tracks the eye's movement as it views images on a screen.
C)Another advancement that bodes well for the future of marketing research is video eye-tracking technology.
D)None of the above.

Accepted Answer

All the statements provided are correct in the context of advancements in marketing and technology, indicating that none of the options is incorrect.

Question 8

Explain the differences between international market research and domestic market research.

Accepted Answer

The answer of Explain the differences between international market research...

Question 9

Because an international marketing firm is unlikely to possess specialised expertise in international marketing research for every single market it currently services or is planning to serve, it is best to consider:
A)using outside research services.
B)not doing any research at all.
C)restricting marketing operations to known and understood markets only, initially.
D)using the research conducted for one country and applying the results to all other countries with heterogeneous markets.

Accepted Answer

Using outside research services allows the international marketing firm to tap into specialized expertise in international marketing research for specific markets, which can help them better understand and cater to the needs and preferences of customers in those markets. This can lead to more effective and efficient marketing strategies and ultimately greater success in international markets.

Question 10

_________ research is essential for the formulation of __________ marketing plans.One particular area of research interest is international market ____________.
A)Primary; strategic; segmentation
B)Secondary strategic; segmentation
C)Primary; operational; identification
D)Primary; strategic; identification

Accepted Answer

Primary research involves collecting new data directly from the target market, which is essential for formulating strategic marketing plans. In particular, market segmentation research can inform marketers on how to best target specific groups of consumers. International market research is also important, as it allows marketers to understand the unique cultural, economic, and social factors that impact consumer behavior in different countries. Secondary research, which involves analyzing existing data sources, can also be helpful in supporting strategic marketing plans, but it is not as essential as primary research. Therefore, choice A is the best option that accurately describes the importance of primary research and international market research for strategic marketing planning.

Question 11

Unstructured or open-ended questions capture more in-depth information, but they also increase the potential for:
A)unanswered questions.
B)lawsuits.
C)interviewer bias.
D)cost.

Accepted Answer

Unstructured or open-ended questions allow the respondent to provide more detailed and personalized answers, but they also allow interviewer bias to enter the responses. This can lead to unreliable or inaccurate information. However, there is no direct correlation between unstructured questions and unanswered questions, lawsuits, or increased costs.

Question 12

When presenting research, the international marketer should:
A)show how research results fit with overall corporate strategy.
B)pay the respondents in local currency to fulfil accuracy requirements.
C)indicate insufficiently substantiated data through use of a resource bin.
D)only portray positive results.

Accepted Answer

Showing how research results fit with overall corporate strategy is essential in order to demonstrate the value and relevance of the research to the organization. It also helps to ensure that the research findings can be effectively integrated into decision-making processes.

Option B is not necessary as respondents should be paid based on the standard market rate rather than local currency to ensure fairness and accuracy.

Option C is not recommended as it is important to thoroughly vet and analyze all data before presenting it, rather than discarding it altogether.

Option D is unethical as it involves selectively presenting data to support a specific outcome or viewpoint, rather than objectively presenting all relevant results.

Question 13

Which of the following is not an important attribute of an international information system?
A)The information must be relevant.
B)The information must be timely.
C)The information must be standardised.
D)The information must be accurate.

Accepted Answer

Standardisation is not a necessary attribute of an international information system. While it can certainly be helpful, it is not essential for the system to function effectively. The other attributes mentioned (relevance, timeliness, and accuracy) are all critical for an international information system to be successful.

Question 14

Which of the following is not a reason why firms are reluctant to engage in international marketing activities?
A)A limited appreciation for the different marketing environment abroad
B)The lack of familiarity with national and international data sources and the inability to use them if obtained
C)That firms often build up their international marketing activities gradually; frequently on the basis of unsolicited orders
D)Converging tastes and preference on a global basis.

Accepted Answer

Converging tastes and preferences on a global basis is actually a reason why firms may be more willing to engage in international marketing activities. Companies may see it as an opportunity to expand their customer base and reach a global market.

Question 15

The first stage of a sequential process of researching foreign market potentials is a preliminary screening for attractive country markets, followed by:
A)analysing and interpreting secondary data.
B)determining secondary information requirements.
C)a company sales potential analysis and an assessment of industry market potential.
D)an assessment of industry market potential and company sales potential analysis.

Accepted Answer

The next stage in researching foreign market potentials after the preliminary screening for attractive country markets is to assess the industry market potential and perform a company sales potential analysis. This stage helps in determining the potential sales for the company in a specific industry in a foreign market.

Question 16

The centralised approach to marketing research gives most of the control, focus, thrust and design to:
A)the market research manager.
B)the brand.
C)corporate headquarters.
D)local country operations.

Accepted Answer

The centralised approach to marketing research gives most of the control, focus, thrust and design to corporate headquarters, where decision-making is centralized and data is collected, collated, and analysed by a team of marketing research personnel. The corporate headquarters then disseminates the relevant information to other divisions, subsidiary companies, or local country operations, as required. This approach ensures that the research is conducted in a standardized manner, avoiding duplication of efforts, and ensuring consistency and accuracy of the findings.

Question 17

Specific research questions must be formulated to determine precisely the information that is sought.The following are examples of such marketing questions, except:
A)What is the market potential for our furniture in Malaysia?
B)How much does the typical Chinese consumer spend on soft drinks?
C)What will happen to demand in Indonesia if we raise our product price along monthly inflation levels?
D)All these choices are correct.

Accepted Answer

All the provided options (A, B, and C) are examples of specific marketing research questions aimed at understanding market potential, consumer spending habits, and price sensitivity, which means none of them is an exception to being a specific marketing research question.

Question 18

Why is it important to protect the analysis and presentation phases of research gathering?

Accepted Answer

The answer of Why is it important to protect the...

Quiz 6: Building the knowledge base

Which of the following best describes the major issues in determining who will do the research?

What are the three major constraints placed upon international marketing firms, and how do they make decisions in light of these constraints?

Which of the following is not a question one would ask in international market research when conducting primary data?

________________ is the most frequent objective of international market research.

Which of the following reasons does not justify the importance of international marketing research? It will:

A__________ research approach uses an intermediary such as an outside research agency to bring headquarters and country operations together.

Which of the following is incorrect?

Explain the differences between international market research and domestic market research.

Because an international marketing firm is unlikely to possess specialised expertise in international marketing research for every single market it currently services or is planning to serve, it is best to consider:

_ research is essential for the formulation of marketing plans.One particular area of research interest is international market ______.

Unstructured or open-ended questions capture more in-depth information, but they also increase the potential for:

When presenting research, the international marketer should:

Which of the following is not an important attribute of an international information system?

Which of the following is not a reason why firms are reluctant to engage in international marketing activities?

The first stage of a sequential process of researching foreign market potentials is a preliminary screening for attractive country markets, followed by:

The centralised approach to marketing research gives most of the control, focus, thrust and design to:

Specific research questions must be formulated to determine precisely the information that is sought.The following are examples of such marketing questions, except:

Why is it important to protect the analysis and presentation phases of research gathering?