Which of the following is a strategy that firms should follow to maximise the effectiveness of social media in international marketing?
A)Firms need to use mass media strategies to target the world's entire population simultaneously.
B)Firms need to concentrate on targeting the entire market and avoid targeting only certain segments of the market.
C)Firms need to ignore gossip, complaints, rants of disgruntled consumers and activists, and any such related news about it on the internet.
D)Firms need to gain credibility and loyalty by providing expertise online that addresses the specific problems of target markets.

Question

Quizplus · Accepted Answer

Firms need to gain credibility and loyalty by providing expertise online that addresses the specific problems of target markets. This involves actively engaging with consumers and addressing their concerns, as well as providing valuable content that meets their needs. Simply targeting the entire market or ignoring negative feedback is not an effective strategy. Mass media strategies may also be expensive and may not effectively target specific segments of the population.

Which of the Following Is a Strategy That Firms Should